For the past 15 years, STRATEGIES has enjoyed working with an exceptional array of people aimed at accomplishing a multitude of various goals with their writing. From novice writers looking for guidance on writing and publishing options to business people looking to use a book to create or augment their business needs to NY Times bestselling authors seeking to supplement the efforts of their traditional publishers, STRATEGIES has handled it all.
As a nationally recognized firm dedicated to providing a personalized approach, we enjoy the luxury of hand-selecting each project we take on. Our boutique size affords us the ability to provide the time, energy and attention that our clients deserve while simultaneously vesting us in their overall success. It is our belief that approaching publishing and PR misinfromed is most often the single biggest mistake people make. Successfull publishing and PR is predicated on a well-choreographed approach to and consideration of the “big picture”. While most reasonably competent publicists can arrange media exposure, we pride ourselves on teaching our clients how to integrate their PR and marketing strategies into the publishing process in order to maximize results and effectiveness.
Antoinette is the Founding Partner and Co-Owner of STRATEGIES. Under her guidance, dozens of clients have accomplished their publishing goals, including reaching the NY Times and Wall Street Journal bestseller lists, receiving the International Reading Association award, hosting a nationally-syndicated television show, appearing on CNN, Dateline, Larry King Live, Fox & Friends, Hannity & Colmes, The O’Reilly Factor, The View, Today, and more. Her clients have been featured in Ladies Home Journal, the Washington Post, the Boston Globe, People Magazine, the NY Times, Detroit Free Press, Redbook, and Maxim–to name a few. Antoinette’s experience provides her with a unique perspective and knowledge as to how best develop and promote nearly any literary-involved project.
Jared is a Partner, Co-Owner and Director of Business Operations for STRATEGIES. As the creative director, he develops and oversees the implementation of all apects of the clients’ business models, media marketing plans and overall business development. Jared believes that book development, management and public relations is not brain surgery. It simply takes the proper knowledge and appropriate implementation to create a foundation for the best possible results.